Case Study
De-Risking a $25M International Market Entry
The client needed to differentiate themselves in a crowded market while maintaining authenticity. The existing identity felt generic and failed to capture their innovative spirit.
Client
Confidential
Year
2025
Services
Market Strategy • Architectural Audit • Capital Allocation
The Challenge
The client needed to differentiate themselves in a crowded market while maintaining authenticity. The existing identity felt generic and failed to capture their innovative spirit.
Our Approach
We started with deep discovery sessions to understand the brand's core values. The creative process involved developing multiple strategic directions, testing concepts with real users.
The Results
The rebrand exceeded expectations. Within three months, the client saw a 150% increase in brand awareness and 3x growth in engagement.