Case Study
Wine Estate Identity
A heritage wine estate wanted to appeal to a younger demographic without alienating their traditional customer base.
Client
Confidential
Year
2025
Services
Branding • Packaging • Photography
The Challenge
A heritage wine estate wanted to appeal to a younger demographic without alienating their traditional customer base.
Our Approach
We balanced classic typography with contemporary color palettes and bold packaging design that stands out on the shelf.
The Results
Sales to the under-40 demographic increased by 60%, and the new label design won a prestigious packaging award.